ROC emphasizes farming practices that restore and rebuild soil, ensure animal welfare,
What is ROC?
Regenerative Organic CertifiedTM(ROCTM) is an agricultural certification for food, fibre, and personal care ingredients. Based on three pillars, ROC requires
farmers to ensure healthy soil, the ethical and humane treatment of animals, and fairness in dealings with farmers & workers.
In this way, ROC goes above and beyond a combination of the more prevalent Organic and Fair-Trade certifications and is now the highest standard in the
world for responsible businesses.
Serendipol is the only ROCTM certified coconut brand in the world.
ROC has only been awarded to six other brands across the world so far.
What do the ROC levels mean?
The ROC certification has three levels-bronze, silver, and gold-that
require businesses to phase in more rigorous regenerative organic
practices over time.Serendipol is currently silver
ROC certified. Silver is the core level of ROC, indicating that the
certified organization has adopted key regenerative organic practices.
Why should consumers and value chain
partners support ROC?
By choosing ROC, you will be assured of a high-quality input or end
product that is healthier and your purchase also delivers benefits to
farming communities while supporting better planet health. You
connect with a full suite of critical values and your purchase makes a
positive impact at every level: personally, socially, and environmentally.
Why should farmers look to adopt ROC?
For farmers, there is a long-term potential for financial stability, as
regenerative organic practices reduce the need for expensive inputs
and can make farms more resilient to pests and extreme weather-
preventing or mitigating crop losses.
Some farmers can generate additional income through new crops
planted to meet ROC requirements for crop rotations. Indeed, apart
from being better for people and the planet, ROC could also be better
in terms of profit. However, it takes time to put regenerative systems
in place and to reap these benefits, as this type of farming requires
more complex management than industrial-chemical systems.
How does a business become
Regenerative Organic Certified?
Before being eligible for ROC, farms must first hold an organic
certification from the USDA or an equivalent body in their country.
Those who meet ROC criteria need to pay a small fee, about 0.1
percent of sales for farms and 0.2 percent of sales for brands, to
become certified. You can access the ROC Manual here.
