Journey to Serendipol – Dr. Bronner’s Fair Trade and Organic Coconut Oil from Sri Lanka
About Journey to Serendipol: What does sustainable business look like? What is true fair trade, from root to fruit? Journey to Serendipol (8 minutes) documents the development of Dr. Bronner’s fair trade sister company Serendipol in Sri Lanka—growing out of a tsunami relief effort in 2004 to become the world’s foremost source of certified fair trade and organic virgin coconut oil. Hear the voices of some of the 1,200 organic farmers and 300 staff members who grow and process coconuts for Serendipol’s plant in Kuliyapitiya, as they talk about the project’s impact on local community development. Serendipol serves as a model for fair trade projects around the world.